Apart from branding rights, the deal entails Paulaner holding pouring rights inside the Allianz Arena and conducting lover functions and competitions in collaboration Along with the club.

Even though Deutsche Telekom don’t possess Element of the club, and haven’t mentioned these types of an arrangement, Bayern Munich board member accountable for sponsorship Andreas Jung claims that they are a lot more of a strategic associate than a sponsor.

The two parties final renewed their partnership in June 2022, possessing agreed upon a multi-yr extension deal. 

Deutsche Telekom’s brand may even be viewed inside the stands, as its workers at Bayern’s matches wear white raincoats and sit with each other in what Jung calls an “legendary” “T” form.

The collaboration has observed 188Bet work as a regional associate from the club for sporting activities betting in Asia due to the fact 2021. Collectively, The 2 operate with each other to mature the Bayern fanbase in Asia.

As Component of the offer, Afizzionados broadcasts exclusive FC Bayern content material in more than 60 towns in Mexico, building the club available to supporters who are struggling to journey to Munich on their own.

Achievements suits FC Bayern properly - and we are really pleased to indicate ourselves in Replay model outfits Later on. FC Bayern generally would like to cut a leading figure don't just to the pitch but additionally past it.

German multinational software big SAP is an extended-time partner with the club (given that August 2014) and presently sits on their own Platinum tier of partners.

The 2 get-togethers last renewed their partnership in June 2019, With all the deal now also masking Bayern’s Women of all ages’s team.

There's a reason why they get so far more Television set profits also, It is as they simply have larger viewerships. If I remember appropriately, top rated Leading League matches have a lot more viewers compared to the Champions League remaining. Not less than I browse that a number get more info of years again and it was by no means some league decider.

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What this means is, and just pre-season tours, the club can keep kids’ camps and clinics, and provide a platform for other German corporations to build their presence in these markets and study area customers’ Choices.

Thirdly, in the event you drill down into the information you will see which the rising markets view significantly additional Leading League football than Bundesliga, and that is a place that is appealing to them.

HYLO eye care has long been an official spouse of Bayern Munich due to the fact 2017 along with a Platinum associate considering the fact that 2019. Through their offer, The 2 parties goal to unfold recognition with regards to “dry eye”, its prevention, and administration.

The collaboration, running until finally 2025, entails advertising and marketing functions for instance a existence around the LED promotion boards at home matches at the Allianz Arena.